Mechanical Bull Sales is the only mechanical bull company to be licensed by PBR, (Professional Bull Riders) the world’s foremost bull riding organization with tours throughout the United States, Brazil, Australia, Canada and Mexico. PBR telecasts are seen in 130 countries and territories and translated into 30 languages. This association will reinforce the high quality and reliability of MBS products as well as provide opportunities for add-on sales of PBR branded t-shirts and cowboy hats.


MBS Announces New Brand Ambassador: PBR Rider, Ryan Dirteater

STATE COLLEGE, PA, June 28, 2019 — Eight months after announcing its partnership with PBR (Professional Bull Riders), Mechanical Bull Sales, Inc. (MBS), the leading mechanical bull manufacturer, today announced its new brand ambassador, Ryan Dirteater.

Dirteater, a 30-year old PBR veteran bull rider and currently No. 9 in the world, will collaborate with MBS for various public relations and marketing activities including personal appearances, social media campaigns and community outreach events that fall in line with the company’s commitment to bringing fun to fans while enriching the lives of PBR riders during and after their careers.

Dirteater, originally from Hulbert, OK, began riding elite bucking bulls when he was 19 years old. He has qualified for the PBR World Finals ten times, in 2016 winning the most prestigious event in professional bull riding.

Known as “The Cherokee Kid’, Dirteater is currently one of the top ten bull riders in the world. When not on tour riding bulls, he spends time at home in Hulbert working his cattle operation. Dirteater will own his own MBS-PBR Mechanical Bull system and bring bull riding excitement to fans throughout Oklahoma and surrounding areas.

“The MBS-PBR system brings you as close to an actual ride as you can get and I’m excited to join their team of bull operators to bring the fun and challenge of bull riding to fans everywhere” said Dirteater. “I’m looking forward to working with Gracienne and her team to find operators throughout the country and promote the sport of bull riding.”

“MBS could not be more excited to begin this journey with Ryan. We could not have found a more genuine, likeable athlete to represent our brand. At MBS, we’re all about connecting with our clients and forming lasting relationships with them, and from the moment we had our first conversation with Ryan, we knew he’d embody that core perfectly,” said Chanel Simon, Sales Manager, MBS.

Originally from Brazil, owner of MBS, Gracienne Myers recognized a unique opportunity with the growing sport of professional bull riding and accumulated significant experience doing business in one of the world’s top bull-riding countries. Initially, she manufactured the Mechanical Bulls in Brazil and imported them to the United States. When the exchange rate became less favorable and Myers had grown tired of dealing with shipping and import hassles, in (2007) she moved the company’s manufacturing to the United States in State College, Pennsylvania, where it is located today. Myers spent years perfecting design with US manufacturers and suppliers to create a sophisticated mechanical bull product with touchscreen panels, custom settings for ride styles, various safety features, as well as music and video features. “We are very proud of our product, which is now enhanced by PBR branding,” Myers said.

The world’s premier bull riding organization began as a dream of 20 bull riders 25 years ago and now operates in five countries. On its elite tour, the organization features the top 35 bull riders in the world and the top bulls in the business. The televised PBR Unleash The Beast, along with the PBR Pendleton Whisky Velocity Tour, the PBR Touring Pro Division (TPD) and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid nearly $184 million in earnings to its athletes. Thirty bull riders have earned more than $1 million, including two-time PBR World Champion J.B. Mauney who is the top-earning athlete in Western sports history with more than $7.2 million in career earnings. PBR is part of the Endeavor network.

For more information on the PBR, go to, or follow on Facebook at, Instagram at, and YouTube at

Mechanical Bull Sales is locally-owned and operated out of State College, PA, has sold Mechanical Bull systems to customers in 42 states and 44 countries around the world. With an unwavering commitment towards superior quality and customer service as well as unique customizations, and a wide-array of product packages, MBS has cornered the global market in bull riding entertainment among bars, restaurants, rental companies and bull riding schools
For more information, stay connected with Mechanical Bulls Sales at:

Urban Cowboy: Dirteater A New Mechanical Bull Brand Ambassador

PUEBLO, Colo. – If Ryan Dirteater does his job, he’ll do more for mechanical bulls than anyone since Bud Davis nee John Travolta was riding at Gilley’s in Paradise, Texas in 1980. (read full article)


STATE COLLEGE, PA – (October 5th 2018). Mechanical Bull Sales, Inc. (MBS) today announced a new partnership with PBR (Professional Bull Riders) to be the official licensee to manufacture mechanical bulls for the growing sports organization as to have the ability to offer custom PBR-branded products to clients, partners, and other stakeholders.